Kafé U Špoka is a picturesque family café located in the foothills of the Beskydy mountains in Frýdlant nad Ostravicí. In addition to excellent coffees, desserts and ice cream, you can find her local specialities on grill and great beer on tap from the Kozlovice brewery. The name U Špoka comes from a family that once lived in this fairy-tale house.
We came up with a complete branding with a logo, which is inspired by the rural style of this place. We incorporated head of a boy wearing a hat made of traditional costume into the logo symbol, which was significant for this area. The font in the logo is a script format to which we have added a serif font for the written texts.
We adapted the colour palette to be coherent with the place, which is very natural, tuned to beige and cream shades. We have enriched the entire branding with hand-drawn symbols and items that are inspired by the flow of this place.